Shelby County, Kentucky – Wayfinding

Shelby County, Kentucky
Swath worked with Shelby Kentucky Tourism and various community organizations to create a comprehensive wayfinding signage system. Significant attention was given to both vehicular and pedestrian directional signage within Shelbyville and Simpsonville. We were tasked with developing a solution that is changeable, easily expandable, and budget sensitive. The results are integral to establishing the community’s brand as one of leisure, equine, and sports attractions, with the added benefits offered by the thriving historic downtown.