DHL Express

Nationwide
DHL Express commissioned Swath to create a branded workplace that promotes its vision and culture. The DHL Express Experience Center is an authentic and cohesive brand expression implemented across all spaces, including offices, lobbies, break rooms, dining areas, and stairwells.

It reflects the international door-to-door logistic company’s spirit and passion for innovation. The visitor journey is a crucial aspect of the project, incorporating proprietary elements that celebrate individuals, cultures, ideas, and dreams. Swath’s solution also includes guidelines to customize imagery to showcase the unique character of the city in which each experience center is located. The result is an experience center that visually communicates the brand’s mission and core values and drives the DHL Express culture forward.