Western Union

New York, New York
Western Union, seeking to enhance their Manhattan office’s interior and emphasize their global brand story, collaborated with marketing firm, Experient, and Swath to create an impactful workplace environment. This space was intended to impress dignitaries, investors, and executives by conveying the significance of Western Union’s micro-transactions.

Swath designed a three-act communication flow, integrating static artwork, real-time data visualizations, and interactive installations. These elements worked together to deliver Western Union’s brand narrative effectively, emphasizing its global influence.