Corporex – Ovation Parking Garage

Newport, Kentucky
PromoWest Pavilion at OVATION is a concert and event venue located on the riverfront in Newport, Kentucky. It is divided into three independent concert spaces. Swath programmed both a long and short-term wayfinding plan and designed signage to be used in and around the on-site garage.

Ovation’s expansive garage presented challenges for navigation to and through the garage to the concert venue. Our analysis steered our wayfinding solution to one that creates three prominent parking zones within each level. This helps visitors to identify the location of their parked cars even amid the mass departure of a crowd after a concert.

Swath effectively managed a very tight budget, strategically allocating funds for fabrication and materials based on their function and potential visual impact on the brand.