Paramount Parks – Boomerang Bay

Charlotte, North Carolina / Cincinnati, Ohio / Santa Clara, California
Paramount Parks asked Swath to develop a comprehensive visual package and environmental brand for all their Boomerang Bay water parks. As an integral part of the system, Swath concepted and developed identity signage for a wide variety of water park attractions and areas. A great deal of attention was given to maintaining a cohesive use of color and form without compromising sign specific requirements.