Paramount Parks – Boomerang Bay

Cincinnati, Ohio / Richmond, Virginia
Paramount Parks partnered with Swath to develop a comprehensive visual identity and environmental brand for their Boomerang Bay water parks. Inspired by Aboriginal art and storytelling, Swath created a thematic foundation through vibrant color palettes, dynamic patterns, and stylized animal icons. We designed supporting graphic elements including custom typography treatments and material selections that reinforce the park’s energetic, playful atmosphere. The resulting visual system ties together a cohesive guest experience grounded in the spirit and imagery of the land down under.