Paramount Parks – Crocodile Dundee’s Beach Club

Charlotte, North Carolina / Santa Clara, California
As Paramount Parks expanded their Boomerang Bay water parks, they introduced Crocodile Dundee as the official icon and spokesperson for the brand. Swath was brought on to integrate the Crocodile Dundee identity into existing parks while developing signage and environmental graphics for new attractions and themed areas. We focused on maintaining a cohesive visual language—balancing consistent use of color, form, and brand elements with the functional needs of diverse signage types throughout the water park experience.