St. Elizabeth – Wayfinding

Florence, Edgewood, & Ft. Thomas, Kentucky
Following St. Elizabeth Healthcare’s acquisition of three hospitals and an organization-wide rebrand, Swath was hired to develop a wayfinding master plan to be consistently integrated at all hospital campus locations. Creating the same wayfinding strategy across all locations builds on the hospital’s brand and culture. The zone system, color, and entrance coding are carried from vehicular directionals to parking identification, to building entrances, and into the interior signage. Maintaining the same high contrast and impactful visual language across campuses strengthened the brand image throughout the community.